hoopla
Opinion

WHAT’S ALL THE HOOPLA?

HOOPLA BUSTLING EXCITEMENT OR ACTIVITY; COMMOTION; HULLABALOO; TO-DO. SENSATIONAL PUBLICITY; BALLYHOO. SPEECH OR WRITING INTENDED TO MISLEAD OR TO OBSCURE AN ISSUE. There’s been a lot of hype and hoopla about wheel sizes: 26 vs 650b vs 29er. Our position? It’s about choice – not much more, not much less. Mountain biking is a dynamic […]

Sumo Wrestling
Opinion

AVOIDING OBSESSION

TELL ME THE TRUTH. DOES MY BUM LOOK BIG? This is a scary question. My advice? Get out of there quick – it’s a trap! We live in a weight-obsessed world… Speaking to prospective customers on a daily basis, I frequently hear, “How much does the frame weigh?” It’s a valid question but when we […]